twenty years in
Resume.
Education in 2003. Webdesigner in NL, senior IxD at Clockwork, UX Lead and Design Director at Accenture Song (Fjord). Principal at Woest since 2015. Available for thoughtful conversations.
Work Experience
TrendAI
Sr. Manager, UI/UX Web Design
Leading a four-designer team across the global TrendAI marketing surface — 14 regional builds, one brand family, audiences from consumer through enterprise. Cybersecurity is a regulated context with sophisticated buyers; the work has to read as both trustworthy and modern.
Key achievements: Comprehensive site redesign currently in flight. Re-established design-system discipline across a multi-region marketing surface that had drifted. Day-to-day management of a distributed team across regional time zones.
Woest Design Strategy
Principal & Founder
Strategic design consultancy services, focused on leveraging human-centered research methodologies to identify and solve for complex business challenges.
Accenture Song (Fjord)
Design Director / Principal Designer
Managed multidisciplinary project teams to design human-centered experiences across a wide range of industries, including Energy, Entertainment, Financial Services, Hospitality, Insurance and Telecommunications. Led the definition of strategic initiatives and actionable roadmaps based on generative and evaluative design research.
Key achievements: Fostered a culture of collaboration and innovation within project teams, resulting in creative problem-solving and the development of innovative solutions across clients' industries.
User Experience Lead
Led several high-profile strategic design engagements, day-to-day management of multidisciplinary product design teams up to 15. Supported go-to-market endeavors.
Key achievements: Influential in securing repeat business, introduced new conceptual frameworks for research and iteration resulting in increased research synthesis velocity.
Senior User Experience Designer
Supported a broad range of product design engagements, clients included international car rental and sales, luxury consumer goods and energy. Co-led engagements rooted in user research and an iterative design process.
Key achievements: Introduced an innovative content management framework to streamline collaboration on complex projects, significantly enhancing collaboration efficiency between designers, copy writers and developers.
Clockwork, part of Ordina
Digital Strategist
Led design and development teams during client intake, concept and implementation. Leading role in new business development, served international clients.
Key achievements: Critically involved in more than a dozen winning client pitches and proposals.
Media and Publishing Team Lead
Additional role as the lead for a team focused on creative solutions for media companies. Primary operational client liaison, reported directly to senior studio leadership.
Key achievements: Coordinated team to develop innovations, such as visual storytelling frameworks, for client offerings.
Senior Interaction Designer
Interaction and visual design for industry leading national and international companies and organizations such as KPN, the Dutch government, ING, Unive and regional publisher NDC|VBK.
Key achievements: Co-led design and development teams during projects, mentored junior employees.